Top 10 Online Shopping Apps in India 2024

Ujjwal Bhardwaj

• 15 min read
Top 10 Online Shopping Apps in India 2024

In particular, the trends in the Indian context reveal an outstanding shift in the concept of online shopping within the last couple of years. Due to fast progressing internet technology along with the increased use of smartphones, e-commerce has a significant importance in the vicinity of Indian retail. Going with the flow of tradition, the clients are opting for online facilities for purchase as it saves time, has a variety of products and cheaper prices.

Mobile shopping applications have formed the cornerstone of this e-commerce revolution. These applications have created means through which consumers can shop from the comfort of their homes without even having to leave their rooms, and get everything they need from bread and butter right to the most extravagant items. This has been made possible by the introduction of features that make shopping easier and by enhancement of the brakes by introducing other technologies such as the mobile payment solutions, artificial intelligence and Augmented reality.

Here we have listed down the top 10 online shopping apps in India for the year 2024 to give you an idea. The apps are then compared according to the factors such as usability, offered products, customer support, delivery time, and another factor which helps to differentiate them from the other similar apps. These apps are for fashion, electronics and groceries (that will let you make purchases easily) and beauty products.

Best Online Shopping Apps List in India 2024

1. Flipkart

Based in Bangalore and was started in 2007 by the duo of Sachin Bansal and Binny Bansal, Flipkart has quickly evolved to be the first successful e-commerce company in India. Unlike others, Flipkart is also originally an online bookstore, but later diversified its portal with other categories of products like electronics, apparel and fashion, home and more. Since then it has contributed a lot for the growth of the Indian e-commerce industry by setting benchmarks for shopping through cyberspace. Today, Flipkart is owned by Walmart and hence has a competitive edge in the market needed to sustain consumer solutions propositions.

Key Features

This makes browsing and purchasing products on Flipkart to be as easy as possible, and this has made Flipkart to gain a reputation of being one of the most effective e-commerce platforms. There is an overwhelming choice of products divided into many categories; by purchasing at this platform, clients will not need to visit other stores. Bargains also play a major part in the users’ attraction, as there’s a frequent use of promotions and discounts, as well as the offers on the most demanded brands. Easy return policies, quick refund decisions, and descriptions about the products also contribute to the customer contribution.

This is due to the fact that Flipkart always makes their customers happy with their beautiful festival sale themed sales like the Big Billion Days sale where nearly every category is on discount. It has also got one of the biggest customer trappings right with its Flipkart Plus membership program that entitles customers to free delivery, and early access to big sales among other privileges. The online platform provides a loyal base of customers with high-quality products and outstanding customer service of the choice of millions of customers in India.

Recent Updates in 2024

In 2024, Flipkart is also on its toes creating various new features and update options for the shopping method. These include:

Augmented Reality (AR) Shopping: MRP has the augmented reality features that assist users to test some products such as furniture, and fashion products virtually before purchasing.

Green Shopping Initiative: Currently, Flipkart has adopted environment friendly packaging methods and has incorporated as well a part of the website referred to as earth-friendly store.

Faster Delivery Options: It can be regarded as the extent of the express delivery services; such services assure buyers in large cities that they can receive the packages in a few hours.

Enhanced Personalization: Incorporating AI, the Flipkart has made enhanced virtual recommendations based on the users’ history of browsing and purchasing in the app generally.

These updates make Flipkart as one of the leading e-commerce companies in India as it also positions it to provide a relevant service to its customers.

2. Amazon India

Amazon, the largest online shopping store in the world commenced its journey in India in the year 2013 and shortly it has become one of the biggest online retail stores in India. As is common with foreign entrants, Amazon India also came into India with a large experience and capacity, assets and customers and thus it rapidly developed its product portfolio, logistics and customer base. Currently, Amazon India is one of the leading e-commerce applications that make available all kinds of products ranging from electronics, fashion wear, groceries and even essentials. The dedication of the platform to the satisfaction of customers and the well-developed logistics chain have provided people with the popular platform for shopping.

Key Features

Among all Best online shopping applications, Amazon India is considered the best one concerning the variety of products offered that can meet almost all customers’ needs. The mobile application offers different delivery services, and availability of the delivery within the same day or the next depending on the delivery’s demand since the company operates several fulfillment centers. Amazon Prime is a paid subscription service of the platform providing free and fast delivery, access to more special offers, and Prime Video as well as Amazon Music subscriptions. This makes the shopping more exciting through the easy to use app, recommendation based on users’ preferences, and other security measures on their payment details.

As a result, consumers in India have trusted Amazon India for their online shopping leading to the app’s popularity among consumers. The easy returns and refunds policy of the platform adds to the customer satisfaction and millions of consumers are loyal to the platform. Daily sales, big sales and thus, festive sales like Big Indian Sale grabs the attention of such consumers which prefer the availability of international clothes. Also, unique offerings such as voice shopping through Alexa directly ties it with the customers and distinguishes it from other online shopping apps.

Recent Updates in 2024

In 2024, Amazon India has introduced several new features and initiatives to further enhance its position as a leading online shopping app:

Voice-Activated Shopping: Thus, Amazon India has advanced the utilization of voice shopping ensuring that Alexa users can now make purchases through mobile apps.

Grocery Delivery Expansion: Seeing the up-growing market of online grocery, Amazon has expanded its grocery delivery services, which include same day delivery of groceries in more Indian cities.

Enhanced Sustainability Efforts: Amazon India has introduced a new campaign to minimise the packaging waste by allowing customers to get their ordered products in a reusable package and supporting products with environment friendly logos.

Local Language Support: Continuing this initiative for making online shopping accessible for a large percentage of the population, Amazon India has recently added multiple language support to the app and now customers can shop using the app in multiple vernacular languages.

This solidifies Amazon India that it is protecting all angles in order for it to stay as the favorite online shopping app in India.

3. Myntra

Myntra was started in the year 2007 and has certainly emerged as one of India’ s most successful fashion and lifestyle e-tailer platform on customers’ mobile. Myntra, which began its journey from being an online store for personalized gift items, established itself in fashion and especially in clothing, accessories, footwear and many others. Now Myntra has emerged as one of the most popular clothing shopping apps in India and the app is more popular among the young generation with fashion interest. Thus, owing to a wide selection of new fashionable and high-quality goods, Myntra has earned an effective and stably growing role among the popular applications for fashionable females.

Key Features

Myntra is well-recognized for creating the virtual wardrobe and providing the services of offering relevant outfits based on the user’s preferences and profile purchase history. This feature makes suggestions on items to purchase more favorable, ensuring that the users find items they would like. The easy returns feature is also provided by the app, so the return process being very convenient so that the customers can easily exchange or return the product. Other significant components are the comprehensive guides to sizes, people’s feedback, and the ‘Try and Buy’ service if any. More specifically, there are continuously updated and clean interfaces that make Myntra stand out among other women’s shopping apps.

Among items that can be found at Myntra, the page is particularly famous for exclusive fashion collections and cooperation with famous designers and brands which makes the app offering unique and trendy items that are not available anywhere else. Daily/ Regular sales like the ‘End of Reason Sale’ and the ‘Big Fashion Festival’ attract millions of buyers due to deep discount offers on a multitude of products. Thus, the app for operating with modern clothing tendencies and the guarantee of the quality of the shopping experience have made shopping apps one of the top shopping apps in India.

4. Ajio

Online fashion retailing is a new retailing format that Reliance Industries started through a new retail venture called Ajio that was launched in 2016. The platform gathered its footing and became an important part of the industry that provides numerous clothes, accessories, and shoes with an aesthetic sense of fashion. Since it is more specific to offering fashionable and modern clothing, Ajio has gained its position to be one of the best online apps for purchasing clothes in India. Its stocking of Indian as well as International brands and its fashionable outfits, has made the platform a favorite for customers who are interested in both quality as well as fashion.

Key Features

Ajio is famous for the set collection of clothes with quality brands or some latest fashion Ranges, which can suit anyone’s choice. It is always ensured that new trendy collections are included in the application to make sure clients have access to the latest collection within the market. The favorite one is Ajio Wallet, offering further savings, a cashback, and a more comfortable payment procedure. In addition, Ajio possesses an appealing appearance that corresponds to consumers’ expectations for lovely clothing, simple navigation, size guides, client feedback, and no-strings attached return policy, which make it an ideal shopping application for apparel.

The reason for this is the fact that people can find styles that are not easily found in other websites on Ajio hence acquiring more traffic. Thus, the distinct fashion options promised by the app along with the reliability and trust generated by Reliance have helped the app garner a loyal customer base. Considering the price sensitivity and deals available, the customer can buy clothes from Ajio at a cheaper price especially during a particular sale such as “Ajio Big Bold Sale”. The platform enjoys a high rating for delivering quality products; coupled with Reliance’s logistics and customer services, this makes it one of the best online shopping apps for clothes in India.

5. Nykaa

Nykaa was initiated in the year 2012 by Falguni Nayar and it has emerged as the largest beauty and wellness store in India which is now preferred by millions of buying-sellers. Launched as an online beauty and skincare store, Nykaa later branched into different categories of products related to wellness and fashion and now is one of the leading successful women’s shopping apps in India. Nykaa, as a result, has developed a pool of loyal customers thus acting as an online beauty store and even more than that, a one-stop-shop for most needs of the customers in the aspect of beauty and styling.

Key Features

It is the biggest store for beauty products; it includes famous big brands and cheap ones that appeal to the majority of customers. The app is especially famous for its focus on the acquisition of original products from the brands or official distributors, to guarantee the buyer receives original products. When it comes to the ease of use of the app interface, Nykaa does not disappoint as it allows easy flow of the users through categories, new products and enables the users to take advantage of detailing descriptions and rating of the products. The ubiquitous online cheap shopping stores which the app provides are also given at different discounts and deals to those customers who prefer to shop in the application.

Nykaa has joined the popularity of social networks and has deeply captured the femininity of the audience; the emphasis on the brand and the emphasis on the fact that the products are original – an essential factor in the beauty industry. It often hosts products’ launches and collaborations that appeal to the beauty audience that wants the newest products. The wide range of products that Nykaa offers, both luxury brands and relatively cheaper brands, the firm is always able to attract a large number of consumers. Also, the brands available on Nykaa often present sales, for instance, the Pink Friday Sale, which results in considerable discounts; therefore, customers value it as one of the cheap shopping apps.

6. Tata CLiQ

Tata CLiQ was initiated in 2016 by the Tata Group, it’s an impressive, multiple brand store for fashion, electronic and lifestyle products that comes with the reliability and assurance of the Tata group. As a luxury e-commerce store Tata CLiQ targets customers who are in look out of quality and scarcity commodities. Some specific features through which it is considered one of the best online dress shopping apps in India include the platform’s central emphasis on offering original, hand-picked items and an unparalleled buying experience.

Key Features

Tata CLiQ shines from its Tata assurance, which ensures that all items available are original and from the brands’ authorized suppliers exclusively. It has thus managed to build a loyal customer base due to this commitment to ensure high quality services are offered. Another area is the most popular in which products are recommended based on the customer’s choice, where products are filtered by category, as well as handpicked products. Tata CLiQ also has CLiQ Luxury specialization based on fashion and lifestyle; it has selected brand collaborations and a luxurious shopping environment. The ordering process, elaborated descriptions of products, and safety of payment options provide the final touch to this app.

Hence the public acceptance of Tata CLiQ is well motivated by the quality assurance resulting from the Tata Brand since the company has a strong image of reliability in the country. One reason for that is the concentration of the specialized platform on presenting brand collaborations and premium products, as well as the differentiation from other e-commerce applications, especially in the fashion segment. For those who are in search of the best app for dress shopping online, Tata CLiQ offers suitable collections, precise choice of brands and to well-known and non-standard companies. That’s why a website with a declared aim to provide the best shopping experience can successfully compete in the presence of huge sales and constant discounts.

7. Snapdeal

Snapdeal, incorporated in 2010, is one of the early movers in the online marketplace business of India. Emerging from the experience of being just a BOGO website, Snapdeal expanded to become one of the most elaborate e-commerce sites with virtually inexhaustible categories of products to offer. Popular due to cheap deals for its verified vendors, Snapdeal has managed to set itself as the online shopping site for those on a tight budget. Gradually, the platform has grown beyond clothes and accessories and home appliances and electronics to become a go-to app among numerous online shopping apps for Electronics and many other things.

Key Features

Snapdeal is one of the most popular marketplace for cheap products, thus the audience who searches for affordable deals is extremely versatile. It is a one-stop-shop for most of the consumers since the platform has numerous categories, such as electronics, fashion, home appliances, and daily needs. Similar to another case of e-commerce websites, Snapdeal has ensured that apart from the rear end design, the front end interface is equally simple and user friendly, and makes it easy to browse through thousands of products. The app often has many discounts that are often deep on basic items and electronics that attract the frugal shoppers.

The reason for the consumer favoritism of Snapdeal is due to the store’s undying promise of affordable prices and discounted items which is something almost every consumer looks for. Tight schedules, day-to-day errands, limited time, and cheap next-day delivery have remained some of the factors why this platform’s constant sales coupled with the sales of necessities make it a favorite app among cost-cutting smart shoppers. Also, Snapdeal boasted a rich product catalog, especially in electronics which established it among the leading online shopping apps for electronics in India. From mobile phones, electronics whether smartphones, gadgets, home utensils, or electronics, Snapdeal provides all these at decent prices.

8. Meesho

Born in the year 2015, Meesho initially commenced its business model under social commerce that aimed at helping people, especially women, open their online shops without much capital needed. Originally, Meesho was designed as a marketplace for resellers, today it is one of the most popular e-commerce companies in India, which has a large selection of inexpensive products and an inclusive business model for people who want to start their own business. The app enables its users to purchase products from manpower suppliers and then the manpower suppliers sell products online through social media such as; whatsapp and Facebook which makes it a unique e-commerce firm in India.

Key Features

Also, it is necessary to mention that Meesho can be beneficial for resellers and proves the increased popularity of social commerce. Due to its pricing strategy and the ability to access various product categories including fashion, home, electronics, and many others at very cheap rates, the platform is attractive to both sellers and buyers. The regular application is made simple to operate with tools and features that enable new firm start-ups with minimal to no charge. It also includes other services such as training, banners, and the management of deliveries, which make running an online business much easier.

This is especially so since the current society encourages a lot of people to embrace entrepreneurship, but they do not have large amounts of capital to invest in business. Truly it has made products with an affordable price point, thus making this application feasible for use by many people and its business model is social commerce, this means that it has easier ways of reaching out to the potential buyers for reselling. Further, affordability has hit the roof through Meesho, which could be the reason people would prefer to shop at an affordable price. The platform has provided a good market mainly to B2C sellers and has grown very large in India.

9. Shopclues

Shopclues was initiated in the year 2011, and currently, it has become one of the popular e-commerce sites operating in the Indian markets mostly for value-for-money products. Operating as an online ecommerce store for selling affordable electronic products needed by the middle to low-class economy Indian customer base, Shopclues sells a fairly comprehensive assortment of electronics, fashion, home products and much more. However, the site has acquired the status of offering a deep discount and deal which attracts consumers who seek cheaper items. Increasing the users base has remained as the key aspect of Shopclues over the years through a provision of cheaper prices as well offers on a frequent basis.

Key Features

Among all of these essential aspects, affordability is something for which Shopclues is well known because it sells most of the products at a wholesale rate. The website often announces flash sales, that give a sense of urgency and allow buying items at discounted prices – that is why the platform is especially beloved by buyers on the lookout for a good deal. Similar to Amazon, Shopclues has a diverse and flexible category list; it has electronics, fashion, home appliances, and personal care and others. In addition to this, the new design of the app also makes it rather easy for users to get to the products they want and within a shorter time possible search for the best offers in the market.

That means, the main factor that boosts Shopclues’ popularity is the availability of the deep discounts for practically almost everything. Primarily, the philosophy of giving customer-value, by providing cut-throat offers has been well appreciated by the cost-sensitive consumers across India. The normal everyday flash sale, along with the everyday low price commonly seen on Shopclues has ensured buyers are inclined towards the portal especially if they are into buying products which are available at a low price. Furthermore, the policy of expanded accessibility of affordable prices for various categories contributed to the company’s stability on the e-commerce market to date.

10. Paytm Mall

Paytm Mall, which went live in 2017, is an e-commerce venture of the digital payment company Paytm. Thus, with the help of an immense user database already accumulated by Paytm, Paytm Mall has become one of the most vital e-commerce companies in India. It is an online store where users can shop as they normally would, only that it integrates the Paytm Wallet where clients can make purchases ranging from electronics, fashion, home and more. This Dulal Chatterjee of Amazon Pay, has succeeded in taking Paytm Mall ahead in the competition due to the availability of the beautiful cash back amount coupons and integrated payment option.

Key Features

Another aspect users fulfill emphasis about is the ease of the Paytm Wallet integration that enables them to make payments from their wallets conveniently. It is famous for providing Cash back on almost everything that the consumers want to purchase to assist them save while procuring. Following that, Paytm Mall also offers a diverse type of products, including IT and electronics, fashion, food and personal needs. The online platform’s developed app and website enable the shoppers to search for products, compare the cost or prices, and initiate the buying process with ease through the click of buttons.

Regarding platform preference, it is clear that the two firms utilize attractive offers and easy payment methods to dominate the market as Paytm Mall shows. This attracts consumers who are interested in promptly getting cash back rebates on their purchases. Also, the use of Paytm Wallet to transact is advantageous, thus making shopping easy and smooth. Paytm Mall’s wide product offering also has its advantage because it means the user does not have to go to another website to shop again, all their needs are catered for under one roof.

Conclusion

Summary of Top Online Shopping Apps in India

The scenario of e-commerce in India in 2024 is even more competitive and varied with different shopping applications which may fulfill the needs of customers in different parts of the country. While aimed at customers, the variety of offers and ranges are apparent for every buyer, starting from the largest unknown retail giants like Flipkart, Amazon India, and ending with the market leaders of fashion and beauty products’ sector such as Myntra and Nykaa that specialize in the given segments.

Amazon India and Flipkart are ahead of all the competitors, because of the wide range of products, efficient delivery, and focus on clients. Myntra is the largest online fashion store and Ajio gives the new fashion experience to the users and Nykaa stands as the beauty hub. The two major online selling stores, Snapdeal and Shopclues succeed at providing cheap products to the consumers alongside offering discounts rather frequently. Speaking of Meesho, the channels work exceptionally for the entrepreneurs, particularly the women entrepreneurs, who get a chance to independently run their own businesses. On the other hand, Paytm Mall is also distinguished by its effective integration of the online shopping process with that of the digital payments which make transactions more enjoyable and even more effective in terms of the numerous attractive offers available to the users.

These apps are not only able to transform the trend of Indian consumers’ demand but also played an active role for changing the era of conventional retail shopping to mobile dominated retailing. Right from ease in purchasing something on the go, better availability of products, or attractive options of offers and cash back these online channels offer a complete and satisfactory shopping experience to the customers.

Thus, these are the best online shopping apps that persistently adapt to the new changes for dominating in the e-commerce marketplace India constantly growing in demand.